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Article #130: What 80% of Businesses Don't Know: Tips for Improving Your Working Capital Management

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What is the number one way to prevent invoiced.
failure in business? Take a minute to Homework: Review how long you usually
really think about your answer. What take to invoice a client. If that period
comes to mind? Increasing patients or of time exceeds a week, have your staff
customers served? ... Effective shorten that time. This adjustment will
marketing? ... Location, location, decrease the payment time by as much as
location? ... Improving patient or 25 percent.
customer care? ... Being the best in your Strategy No. 3: Collect Past Due Accounts
industry? Do you have a significant number of
Although these are all essential aspects invoices out more than 60 days? If so,
of business, the answer isn't any of the is your staff doing anything to shorten
above. The number one way to prevent this timeframe? Call the clients whose
business failure is to properly manage invoices have been out 30 days and
your working capital. inquire about the invoice. Devoting a few
To ensure that we're all on the same hours a week to completing this task is
page, working capital is simply defined money well spent if it ensures that even
as the difference between your current half of your outstanding invoices are
assets and current liabilities. If this paid a couple of weeks earlier.
figure is positive, you have working Some delays in the healthcare industry,
capital available. This working capital for example, are intentional. Prolonging
may exist as inventory, accounts the turnaround for payment controls
receivable, or cash on hand. costs. In these cases, you don't have any
Working capital management is a critical recourse. As any doctor can tell you,
management issue for growing businesses calling the insurance company to inquire
or medical practices. Take the example of about a claim can be a fruitless task.
a growing doctor's office: As expenses Homework: Review your collections
rise with patient-load increases, you procedures and tighten up your ship, if
accrue more outstanding cash, needed. Assign one person to follow up on
particularly before receiving invoices outstanding for more than 30
reimbursement from the health insurance days. Realize, though, that collections
payors. At this point, your incoming cash results fluctuate with your clients'
does not nearly offset your costs going priorities. Don't count on this as your
out. This may be manageable while you only means of improving your cash flow.
work with payments for past services; Strategy No. 4: Turn Existing Equipment
however, eventually the time lag may Into Cash
become a significant stress-point for As we know, keeping current with
your business. technology improvements are constant and
By adopting a few working capital necessary to remain competitive. Leasing
management strategies, you can make your is a way to stay up-to-date without
assets work for you, without becoming incurring the charges of frequently
beholden to banks. buying new equipment.
Strategy No. 1: Get Paid Now But have you ever considered leasing
Let's take a look at the most obvious equipment that you already own? One
area: accounts receivable. What do your option is selling your equipment to a
receivables do for you when they are not leasing company, and leasing it back from
being paid? While your profit margins may them. This way, you generate some cash
look stellar if you have a lot of orders, for your business. You will, of course,
you have essentially loaned all of your incur the lease payments.
clients the amounts of your Homework: Take stock of what you own. If
invoices-until they decide to pay you. you need capital, contact a few leasing
Doctors, in particular, know the pain of companies and gauge their interest in
this situation. Insurance payors are purchasing equipment for you to lease
particularly adept at prolonging the time back. Alternatively, a Certified Cash
for payment; they realize that the longer Flow Consultant will shop for you. Since
they take to pay, the greater their they are independent consultants paid by
profit margins. the leasing companies, you will avoid any
Is this just another cost of doing additional charges.
business? Well, not necessarily. Eighty Strategy No. 5: When In Doubt, Outsource
percent of small business owners, medical Outsourcing certain support areas of your
practitioners, and small hospitals are business, in which you are not an expert,
completely unaware of a resource Fortune is an excellent way to reduce payroll and
500 companies have used for decades: insurance costs. You will spend a higher
accounts receivable funding. dollar per hour for importing experts,
Banks often measure accounts receivable but the reduced costs (no health or
at as low as 50 percent of their overall workers' compensation insurance) usually
value as collateral for a traditional compensate for the cost variance.
loan. In accounts receivable funding, Be sure to hire these experts with as
however, accounts receivable are much diligence as you would any in-house
calculated at full value. Plus, you employee. As you'll typically retain this
accrue no debt for this financing, as you type of assistance through specialty
essentially sell your accounts receivable staffing houses, interview the
for payment against the full value. individuals to be assigned. As integral
Perhaps the idea of selling your revenue members of your team, they must be as
stream makes you nervous. But consider reliable as any employee on your payroll.
this: You usually receive 80 percent of Homework: Contact area firms that provide
the entire amount of the invoice within the kind of staffing you need. Compare
one or two days-at least 28 to 118 days the cost of those contracts against the
sooner than usual. This cash injection cost of keeping these staff on payroll.
allows you to make capital improvements Be careful: Consultants can get
for your business to generate more expensive, so be sure to build cost
revenue, leverage the cash for discounts controls (i.e., fixed fee for a weekly
on your inventory, cover operating costs, basis or hourly with a "not to exceed"
or provide bonuses to your employees, for clause) into your contract. Be clear on
instance. their scope of work, to whom they report,
As your invoices are paid, your funder and how you define satisfactory
will repay the other 20 percent, minus performance. In addition, you must
the negotiated fee (average four to five directly approve any staff changes.
percent of the invoiced amount). Don't Strategy No. 6: Inventory When You Need
get hung up on the "cost" of the funding. It
With proper management of those funds, Inventory that sits in the warehouse, not
you will more than make up for fees by being sold for income, eats away at your
the investments made in your business. available cash flow. It is an asset,
Your day-to-day business costs may stay sure, but it should not become a
the same, but the tremendous increase in liability because it is not quickly
incoming cash will enable you to rest converted to cash. Over-ordering of
easy. inventory gets many businesses into
Homework: Review your accounts receivable trouble.
aging report. Note the average payment Review your inventory forecast all the
time from one of your best clients or time, and be aggressive. Know your
insurance payors. Assuming payment of 80 options in times when you have
percent of the invoice value in 48 hours, shortfalls. Fulfilling customer orders on
make a list of ways to use that money for time is a number one priority, so don't
your business: take unnecessary risks. If you simply
- Cash discounts on inventory (estimate hoard inventory to offset any chance of
in dollar amounts). being caught off-guard, you lose the
- Buying or leasing new equipment potential profits made by managing it
(anticipated return in additional sales). more aggressively.
- New marketing campaign (anticipated Homework: Review your current and
additional revenue). projected inventory for the coming
After you total the increased income months. Do you need to make changes, or
generated by implementing this strategy, is it all under control? Make any
you can easily see the real benefit. necessary calls to your suppliers to
Strategy No. 2: Shorten Your Operating negotiate better terms or better
Cycle understand their supply controls.
Your operating cycle starts when you take Make Your Working Capital Work for You
cash out of your account to begin work Working capital management is a key
for a client, and ends the day the client element to business success and the
pays you. If you complete a project on number one way to prevent business
Tuesday, for instance, but do not invoice failure. By implementing strategies such
until the following Friday-or even the as accounts receivable funding,
end of the month-you lose days of income. outsourcing, or inventory management,
Since you need the cash in your your business can optimize the return on
account-not just in your profit assets it already possesses. Your company
margins-you must minimize the time will then be well positioned to handle
between service rendered and service future growth or economic downturns.






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