| My Mission: Enjoy and Learn more about
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| | the grapes are ripe, the birds will go
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| Wines while decanting lessons in
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| | for the sacrificial fruit on the trees
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| leadership from the Wine makers of
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| | and not the grapes. I'm not sure you
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| Mendoza. How can Wisdom from 3
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| | want a sacrificial employee to bear the
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| distinguished Wine makers help your
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| | brunt of your customer's ire but you may
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| business? Let's take a peak at the
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| | want to have a stock of gift certificates
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| philosophy and practices of 3 Wise Wine
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| | for angry customers.
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| Men and find out. Our thanks for your
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| | Take Care of your Employees and Vendors
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| passion, your patience, your depth of
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| | Suppliers. One of the wine makers we
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| knowledge and continuous study of the
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| | talked with noted that if one of his
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| Fruit of the Gods:
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| | grape suppliers has a bad year due to
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| (Walter and Bodega Bressia, Familia
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| | inclement weather, he will still buy from
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| Cassone and Bodega Tempus Alba). VIP Tour
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| | him because that relationship in the
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| arranged by Ampora Wine Tours.
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| | long-term is so critical. I have
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| The Importance of Tasting and Correction.
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| | witnessed the breakdown in communication
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| All of these wine makers care for each
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| | and partnership between business owner
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| harvest as they do their own children.
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| | and vendor. The result is backlogged
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| There is daily tasting and testing of
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| | orders, declining customer service and in
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| wine waiting in wooden barrels for the
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| | the end declining profits. Take care of
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| precise moment when the product is ready
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| | Vendor Partners that enable you to serve
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| to be bottled and worthy of their family
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| | customers.
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| name....In short when the child is at
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| | Use Technology / Argentina's recent Wine
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| long last, ready to go into the world.
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| | Renaissance is due in large part to new
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| There is also correction that occurs
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| | technology brought in by Foreign
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| along the way and every year there is the
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| | Investment. That technology has enabled
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| pursuit of an even better quality.
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| | the country to maintain it's long
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| Successful companies know that the key to
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| | tradition and history in wine making but
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| longevity is indeed such hands-on
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| | increase both production, quality and
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| attention and care by Senior Management
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| | earn a growing world-wide reputation. The
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| and a commitment to continually improve
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| | Bodega Tempus Alba is involved in
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| both product and process.
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| | long-term research in their quest to
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| It's About People: The charming
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| | develop the perfect Malbec--Argentina's
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| Frederico Cassone is passionate about his
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| | signature grape. Cloning from the
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| family wine and jokes that "If you don't
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| | current best vines, continual quality
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| like my wine, don't worry! Wine is about
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| | improvement is assured.
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| people, just like me!" Although this
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| | Develop a Global Perspective. The
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| family need not worry about people liking
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| | Cassone family has raised their children
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| their wines, (The Obra Prima Malbec was
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| | to always come back home to Argentina,
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| both rustic and deliciously elegant)
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| | but to first receive education and work
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| indeed we were so charmed by this young
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| | experience abroad. Walter Bressia noted
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| man, that if the wine was not to our
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| | that when he begins thinking of creating
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| liking, we would have bought it anyway as
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| | the perfect wine "He leaves Argentina and
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| a memory for the experience he provided.
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| | first envisions the end consumer in the
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| Indeed as a consumer myself, I simply do
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| | United States, In France, In Canada."
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| business with people I like. You could
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| | Walter said that part of his success has
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| have a great product, but if you provide
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| | also been working for and learning from
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| poor service, I'm out of here. Make sure
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| | other companies before venturing into his
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| you put likable people on your front line
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| | own project. Lesson for Business: Welcome
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| as your Ambassadors.
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| | and seek employees that have experience
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| Importance of Branding Each of these
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| | beyond your business doors to develop a
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| Wine makers seeks to have everyone
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| | global and industry perspective.
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| recognize it's brand and indeed develop
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| | Passion is The Secret: I asked Walter,
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| brand loyalty. If you don't stand out
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| | who has a distinguished name in wine
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| from your competitors, you'll begin to
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| | making, what are the qualities needed of
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| look just like them. Who wants to be
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| | a successful winemaker? "Passion for
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| just another red?
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| | Wine is # 1 and loving what you do" is #
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| Don't rely on one Profit Center and
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| | 2" he said. Walter's sincerity was
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| Protect your Big Crop: To minimize risk
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| | undeniable as he chatted with us in his
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| from inclement weather conditions, wine
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| | wine cellar "What I have given to the
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| makers often have various vineyards in
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| | wine is minuscule in comparison to what
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| different locations i.e. if one area is
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| | the wine has given to me" . Walter
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| hit by grapefruit size hale (no joke),
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| | acknowledged the patience of his wife for
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| the other finca is their insurance for
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| | his "other woman--aka wine". He laughed
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| needed production. The Finca Owners
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| | and noted that "I am better with wine
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| also frequently plant olive trees as a
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| | than with women...the wines allow me for
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| second crop for multiple profit centers.
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| | improvement ". Successful Business
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| Protect your production by not relying
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| | Leaders don't just go to the office they
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| solely on one product or supplier. As
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| | have a passion that is undeniable.
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| for protecting that big crop, Finca
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| | Develop your Executive Team while
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| Owners use protective weather screening
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| | Learning about Wine.
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| as well as decoy fruit trees so that when
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