| So you don't have a way of managing all of the | | | | 2) Free newsletter emailed to all sign-ups; |
| customer responses coming through your inbox? I | | | | 3) Special offer emails to entice purchase; |
| can relate, please let me share a personal story. | | | | 4) Purchase notification/invoice; |
| When I first started my online business, I didn't | | | | 5) Thank you for purchasing; |
| know what an autoresponder was, and I was | | | | 6) Informing of your newest e-book; |
| intimidated by setting one up on my site. I simply | | | | 7) Offer free course/bonus for signing up; |
| had an HTML form set up that would send e-mail | | | | 8) Notification of problems/complaints received |
| address of people that wanted my newsletter | | | | from customers; |
| straight to my inbox. I can only imagine the | | | | 9) Notification of feedback received. |
| amount of money that I was leaving on the table. | | | | Basically the uses of the program are endless, in |
| I had no way of responding back to my potential | | | | fact anything that you would want emailed to |
| customers. When I saw a newsletter signup come | | | | several customers can be handled through an |
| into my inbox, I would copy and paste a reply | | | | autoresponder. And just like the almost limitless |
| back to them. | | | | uses, there are a vast number of autoresponder |
| The times have changed. Not only is the above | | | | companies vying to handle your e-business |
| situation not acceptable, but there s no way you | | | | correspondence. |
| can effectively grow your business without an | | | | Many sites have free autoresponder programs |
| autoresponder. | | | | available which handle minimal email tasks; |
| After all, since you now have your website set up | | | | however because you are trying to sell ebooks, |
| to sell your e-book, you are going to need a way | | | | you should look for a system or service that |
| to handle the various types of correspondence | | | | does not limit the capabilities of your emails. Make |
| being sent to you from potential customers. | | | | sure you get unlimited email size plus you will need |
| Autoresponders are an effective and economical | | | | the ability to send multiple emails to the same |
| innovation (software program) designed to | | | | person over a period of time. Remember, the |
| respond to any messages a website receives. | | | | reason for sending several emails over a course |
| Thousands of online businesses use | | | | of time is based on the fact that most |
| autoresponders to send a confirmation thank you | | | | customers (about 60% - 70%) do not purchase |
| notice when anyone registers with their email | | | | on their first visit. If they are interested in learning |
| address on the site. Think of them as an | | | | more about your ebook, they will sign up for |
| answering machine for your website. | | | | more information. And this is when you use an |
| Using an autoresponder is a critical component to | | | | autoresponder to send multiple targeted |
| having a successful ebook business. Not only do | | | | information emails to drive those reluctant |
| you need to respond to messages and inquiries, | | | | customers back to your site for the purchase. |
| you must implement an email sales campaign to | | | | You will also want to have the ability to track |
| promote your ebook. If you were to try to | | | | your emails to assess the effectiveness of such a |
| manage the emails yourself, the task will | | | | campaign. We use and is also a good solution. |
| eventually become impractical and extremely time | | | | The messages you will want to send will depend |
| consuming. You could hire someone to answer | | | | upon the reason for the need to respond. One |
| them, but when your site is receiving several | | | | way you can handle this by having multiple email |
| hundred hits a day with an average of 50% | | | | addresses for your site. Here is a short list of |
| registering to receive more information; you | | | | email addresses you will need: |
| would need to hire several people thus making the | | | | 1) 2) 3) 4) If you need additional addresses, do |
| cost very prohibitive. In business, time is money | | | | not hesitate to set them up and use them; the |
| and money is time , and online, and autoresponder | | | | more you categorize your customer s emails, the |
| is the only solution. | | | | better you, your webmaster and your |
| If you do not have an autoresponder, you will | | | | autorepsonder program will work. The |
| lose sales, and lots of them. If you are not using | | | | autoresponder will know the difference between |
| an auto email program to get these | | | | newsletter sign-ups, customer logins, purchases, |
| non-committals to return to your site, you will not | | | | and so on. This is all configured in the program, as |
| be able to sell your ebook to them. It's really as | | | | is sending notification emails for receipt of a |
| simple as that. | | | | customer s inquiry at one of your listed email |
| How does an autorepsonder work? By utilizing the | | | | addresses. Again, you or your webmaster will |
| information you input into the programs, the | | | | manually have to answer any inquiries received at |
| Autoresponder will automatically answer any email | | | | a site listed address. Unfortunately at this moment |
| or sign-up your site receives. You can even | | | | in time, autoresponders cannot read and answer |
| program a variety of responses and how many | | | | emails. I would imagine that sometime in the not |
| times you want to send your customers an email; | | | | too distance future this will become a possibility. |
| plus any sales receipts, download information and | | | | One can always hope! |
| access, support problems can all be effectively | | | | Now you understand why autoresponders are an |
| handled by an autoresponder. Obviously if there is | | | | important if not critical ingredient in developing a |
| a support situation, you or your webmaster will | | | | productive, functioning, 24/7 e-book sales site. |
| need to step in and fix the problem, but the | | | | Using one will help increase your sales, drive those |
| autoresponder can easily let the customer know | | | | hesitant potential customers back to your site and |
| that someone will be emailing them soon to help. | | | | take care of those everyday tasks associated |
| Due to the nature of your business (e-book | | | | with having a professional and courteous Internet |
| sales), you will need a variety of email | | | | business. Offering excellent customer service is a |
| autoresponses depending upon the situation. A | | | | significant business building tool, especially for online |
| typical list of responses for an e-book sales site | | | | businesses when a customer assesses you and |
| might include some or all of the following: | | | | your site faster than you realize. |
| 1) Thank you response for visiting and signing up; | | | | |