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Wal-Mart Helping the Little Man

Although it caused quite a stir when the ideaa terrific idea. It's hard to imagine what
was first spoken of, the plan for Wal-Mart todownside there could be. ... The only change
offer generic prescriptions for $4 each haswill be that others will try and meet these
faded from the limelight. A perfect time toprices."
approach the topic again. Mainly, how does
this sort of price slashing benefit theBut, of course, there is a downside. Most
American mega-corp? And, how do the ripplesprivate pharmacists have no way of matching
of  this venture effect the rest of the pond?these kinds of prices. It has long been the
same argument against Wal-Mart that they
To tackle the first question is very easy.drive anything smaller than them out of
Why would such a seemingly profit hungrybusiness. This is certainly a consequence
corporation suddenly drastically slash theworth noting. There is another very human
prices on medications? Because they expect toconsequence  to  note.
make a great deal of net revenue doing it.
While viewed by many as a selfless act, thePeople in America have long carried the heavy
Wal-Mart drug plan is not intended to run atload of the insurance industry and its less
any kind of loss. Not a single statementthan helpful attitude about helping people.
Wal-Mart has made says anything about that,Now we not only carry the weight, but suffer
in fact, they readily admit they expect andfrom it in very real ways. We are a country
want to profit from this program. Becausethat does not take preventive measures in
Wal-Mart can buy enormous quantities ofhealth care, we only react to illness and
product, the price for doing so is extremelyinjury that poses a great threat to us. We
low per unit. However, instead of making thesuffer many ills because we cannot afford to
kinds of profits that turn the heads of anytreat them before they stop us. Four dollar
suspicious consumer, they will do so at aprescriptions can make a very real difference
much  lower  profit  margin  per  unit.in this climate. A family formerly faced with
the choice of food or medicine will be able
And that is where the magic is. They willto afford limited health care much more
make less money in each sale, but the idea iseasily. This certainly does not cure the
that low prices attract large numbers ofproblem of the system, but at least it
people. In doing this they increase overallstaunches the bleeding. We must weigh in our
profit by simply driving up the volume ofminds and hearts if the price of losing small
sales. There is no happy, selfless, orpharmacies is equitable in terms of gains in
saintly motivation here, only the raising ofaffordable  medicine.
the bottom line in a way that only very large
and economically powerful corporations canThis could be a rare example in modern times
do. However, for every action there is aof dedicated work toward raising profits is
reaction.working to also help people live better. Not
only that, but it has been done without
In an article by David Harsanyi of the Denvermandate by the federal government. This may
post, Dr. Jeffrey Zax, an economics professorbe a very small change, possibly ambivalent,
at the University of Colorado ay Boulder, wasstep in the right direction. But in a nation
quoted  as  saying  this.where many people cannot afford insurance for
health care at all, even troubled baby steps
I don't see any downside to it. I think it'sare better than digging deeper trenches.



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