| Here is a light hearted approach to addressing | | | | and security are appealing selling points worthwhile |
| event security and the relevance to workplace | | | | considering that must be exploited in order to |
| security. When discussing the level of security at | | | | provide a workplace environment for the |
| your workplace or at an event, both have | | | | exhibitors and guests that consider their personal |
| synonymous meanings to the security expert, the | | | | safety and security. Long gone is the notion that |
| differences being the type of facility and the type | | | | security is taken for granted by both the potential |
| of guests. The added value found at the event is | | | | attendee and the event participants. With an ever |
| a potential gathering of key personnel with their | | | | increasing security awareness and presence of |
| staff from companies promoting a product or | | | | professional security personnel on staff, key |
| assessing the potential value a product or service. | | | | personnel are more aware of potential threats |
| Usually they gather to meet others but often to | | | | due to risk assessment and the value of |
| validate the need for a product or service. In any | | | | attending an event. |
| case, we have a gathering of prospective clients | | | | To attract the right guests, Event Planners might |
| from a variety of cities, states and possibly | | | | want to consider integrating security planning with |
| countries who might not want to take the risks. | | | | the event planning process. This added feature |
| How willing are key personnel to travel to events | | | | does not require full time resources but the |
| or exhibits following September 11, 2001 and the | | | | advice, recommendations and assistance of an |
| increased sense of security especially essential for | | | | expert during the event. Having this resource will |
| key personnel? To attract the right persons to | | | | enhance the Event Planner's reputations while |
| attend events and exhibits, security measures | | | | bolstering the planner's image in the eyes of the |
| and precautions must consider the concerns of | | | | guests who perceive safety and security |
| guests who might want to attend but are not | | | | assurances. Generally speaking getting the right |
| certain of the Event Planner's capability to provide | | | | person to an event probably will entail a threat |
| adequate security protective measures. | | | | and risk assessment to convince the target |
| Travel and event security is another synonymous | | | | audience of your capability to provide assurances |
| partnership inseparably linked to any diminished | | | | for a safe and secure event. |
| interest and attendance on the part of Fortune | | | | An event security plan might consider deploying |
| 500 firms who do not want to risk the safety | | | | plainclothes security personnel, uniformed |
| and security of their key personnel whose | | | | personnel at entrances and occasional patrols, |
| exposure might be an appealing target to | | | | access and egress controls, CCTV and public |
| terrorists, kidnappers or hostage takers. Event | | | | announcement system capabilities, badges for |
| Security and Workplace Security are also tied to | | | | everyone, lockers or storage areas for exhibitor's |
| Travel Security; all require a Threat Assessment | | | | personal belongings, parking lot patrols, first aid |
| and Risk Plans. Gone are the days of convenient | | | | equipment at strategic locations and trained |
| travel and in are the stringent security measures | | | | personnel familiar with the local medical facilities, |
| and travel delays. Attendance at events has to | | | | coordination with local police and fire departments |
| have measurable appeal before an investment is | | | | and a hasty emergency preparedness plan for |
| made in attending. How confident are event | | | | the event specific workplace. These are but a |
| planners in believing that the event is worth the | | | | few recommendations you might consider when |
| inconvenience without the consideration of any | | | | planning an event and expecting to draw a larger |
| security planning or a security conscious | | | | participation. Remember, street level crimes are |
| environment capable of addressing most situations | | | | popular in such settings so access control must be |
| including emergency evacuation, crisis | | | | enforced. Personnel issued badges must wear |
| communication and emergency preparedness to | | | | them. Those not wearing them must be |
| include hospital and first aid treatment coordination. | | | | challenged. Thefts are not discovered until the |
| Event Planners that do not factor the security | | | | perpetrator has left the area, pickpockets love |
| needs of key personnel as a value selling point | | | | crowded areas, computers grow feet, |
| might be missing an opportunity to show the | | | | pocketbooks and carrying cases disappear and |
| maturity of the event planning process in terms | | | | cars are stolen. |
| of safety and security. Such oversight might | | | | "An ounce of prevention is worth a pound of |
| discourage key personnel from attending or firms | | | | cure". |
| from sending their representatives. Event planning | | | | |