| What Happens When Crisis Communication Has a | | | | extent to prevent communication break downs |
| Break Down? | | | | for the safety of the public, the reputation of the |
| When crisis communication breaks down, the | | | | organization, and the continuance of business |
| results can be devastating to individuals, | | | | when possible. |
| companies, and the general public. What can | | | | A System Must Include Multiple Methods |
| happen as a result of a crisis communication | | | | When a breakdown is not acceptable, a system |
| break down? | | | | can not have one method of communication only. |
| * People can be harmed that would have | | | | There must be secondary systems and backup |
| otherwise been able to escape the affects of the | | | | plans in place to compliment the primary |
| crisis. | | | | communication methods. The emergency |
| * Company or organization reputations can be | | | | notification system must be a complete system. |
| damaged beyond repair. | | | | Because it may require communicating with |
| * Both employees and the general public may lose | | | | various people in differing circumstances, |
| respect and trust in the responsible organization. | | | | emergency notification systems should |
| What Are the Benefits of a Good Emergency | | | | incorporation crisis communicationtechnologies that |
| Notification System? | | | | will reach all of these people as quickly and |
| There are a number of benefits to an effective | | | | effectively as possible. |
| crisis communication system that should be taken | | | | This means that communication may be required |
| into consideration. | | | | to reach people that are sitting at a computer, |
| * The quicker notification takes effect, the less | | | | those in front of a television, those driving down |
| exposure to dangerous situations will occur. This is | | | | the road, and those in a noisy factory setting |
| vital for the safety of employees and possibly the | | | | simultaneously. That is why a good emergency |
| general public. | | | | notification system in necessary. One method of |
| * When key personnel receive notification they | | | | communication is inadequate to reach such a |
| are able to act upon it and begin implementing | | | | multitude of people, so an entire system must be |
| crisis management procedures. Depending upon | | | | designed and implemented. |
| the type of crisis, this type of fast | | | | When you decide upon an emergency notification |
| implementation can allow for limitation of damage | | | | system you must ensure that it meets all of your |
| from such crises as chemical spills or fires. | | | | needs. The crisis communication system must be |
| * In the event of poor publicity, better notification | | | | evaluated to establish that it will sufficiently reach |
| means an increased chance of reversing public | | | | employees and public in every possible location. |
| opinion and establishing benevolence. | | | | You must also take power failures and computer |
| This makes if very obvious that a good | | | | break downs into consideration. This will guarantee |
| emergency notification system must be in place. | | | | that you have taken every possible precaution in |
| The system must be solid and go to every | | | | your emergency notification system. |