| We have all heard the expression "bad things | | | | group for both your email and SMS service. When |
| happen to good people". Well, bad things can | | | | an emergency arises, you could send out a group |
| happen to good business as well, and in this day | | | | email and a group SMS simultaneously. This will |
| and age it has become easier to be prepared | | | | ensure that irrespective of where your |
| than ever before. We may not want to think | | | | employees are located, they will receive your |
| about emergencies or disasters, but the reality is | | | | urgent message immediately. In situations where |
| they can happen. What might be a disaster for | | | | urgent messages must be communicated, it is not |
| one business could be a simple hiccup for another | | | | considered inapt to repeat oneself. You may want |
| and vice versa. The bottom line is: if you and your | | | | to send out one or two messages within a short |
| business have yet to get an emergency action | | | | time frame to ensure that your entire staff and |
| plan ready, your business could crash harder and | | | | affiliate base have received your instructions. |
| faster than a car off a cliff. This is not the time | | | | You could also make use of a voice broadcasting |
| to play Boy Scouts. But you could put their motto | | | | system into your mass notification plan. Here you |
| to use to ensure that emergencies in your | | | | will be using the telephone to contact each |
| business place have an action plan - Be Prepared. | | | | member of your workforce by the telephone. |
| Mass notification is one of the first steps that you | | | | This is very similar to email and SMS messaging, |
| can take towards creating a plan of action for | | | | in that each member you send the message to |
| emergencies. You need to have a mass | | | | will receive your instructions instantly on his/her |
| notification system in place to make sure that | | | | phone. This will be a voice message stating your |
| your people, partners, and affiliates, are able to | | | | situation and how you would like the receivers to |
| access the same data as and when emergencies | | | | react. This is a very effective and user-friendly |
| arise. It ensures that the information is available at | | | | tool that allows you to communicate urgent |
| the right time, so that people can react and | | | | messages within a limited span of time. |
| respond accordingly. | | | | It is never too late to start thinking about your |
| Email and SMS messaging are great things to | | | | emergency system. Let technology help you to |
| include in your emergency backup plan. Ensure | | | | get through to your workforce in crisis situations. |
| that your workforce and affiliates are listed in one | | | | |