| Crisis Management is just that - the management | | | | minds? Exactly. That it's not safe. |
| of a crisis. It actually puts attention on the crisis. | | | | So what do you do? This is where the creativity |
| As much as a corporation or organization would | | | | comes in. Obviously the manufacturing plant has |
| like to avoid a PR fiasco, a PR campaign that only | | | | been doing proactive things for their employees |
| puts attention on mitigating the damage is only | | | | up until that point - they erected a park, didn't |
| going to put more attention on the fact that | | | | they? Well, what about that story? Who is the |
| there is or was damage. | | | | founder? What was his/her vision for the |
| Let's put it in a different light. Say there is a | | | | factory? What are their secrets to expansion? |
| well-established manufacturing plant that backs up | | | | What precedents have they set in their industry? |
| to a beautiful greenbelt, and the factory workers | | | | Do they have industry leading advice they can |
| eat their lunch in a park that the factory had | | | | impart? Who is amongst them that are long-time |
| developed for their employees to enjoy. The | | | | employees? How many long-time employees do |
| workers loved it and over time started feeding | | | | they have? What community service work do |
| the wildlife that lived in the wooded area and then | | | | they do? If they are a young company, then |
| one day, accidentally, one of the workers gets bit | | | | what is their niche? What opportunities have they |
| by a raccoon. | | | | created for young professionals? I mean the list |
| You can see where this is going... a PR nightmare | | | | goes on and on and on. The possibilities are |
| to say the least. The rumor mongering could be | | | | endless of what can be done to create more |
| horrendous. Rabies, missing digits, wildlife gone | | | | goodwill than that one incident can take away. |
| bad... The company should take the bull by the | | | | The point is that you should never focus only on |
| horn and do everything they can to help that | | | | the negative. Make some lemonade. Address |
| worker, that family and even get a team of | | | | concerns, but outdo any negative news with |
| zoologists out there to segregate the park from | | | | positive news WHILE working to handle, control |
| the woods and start an entire educational process | | | | and mitigate the negative. Take responsibility while |
| for the employees to not feed the wildlife. That's | | | | letting your customers, shareholders, employees, |
| step one. | | | | community and the media know what you stand |
| But for Pete's sake, don't take the mediocre | | | | for, what your accomplishments are and what is |
| stance of figuring out how to craft messages | | | | in store for your (and their) future. |
| about what to say in regards to any questions or | | | | You can take some very dire situations and turn |
| attacks the company could get about their park | | | | them into a positive light for a corporation... you |
| or factory being unsafe. Why pour salt on the | | | | just need to know how to harness the powerful |
| wound? The more the company puts out | | | | technology of public relations to communicate |
| statements that the factory is safe, what do you | | | | what you are really all about. Because what you're |
| really think is going to be formulating in people's | | | | really all about is not rabies... get my drift? |