| For the past fifteen years Fineman PR has been | | | | time frame within which we have to react. |
| publishing a list of the Top 10 PR Blunders for the | | | | Anyone who knows anything about social media |
| year. What is different about this year's list is that | | | | will tell you that to succeed you must be |
| many of the blunders happened in the social | | | | transparent. While we would always advise client |
| media sphere, either directly by the organization | | | | to be so, it is more important now than ever. |
| or by a slow response to something published on | | | | Everyone makes mistakes and the best advice is |
| a bolg or social networking site. Two of these | | | | to be transparent, take responsibility and/or set |
| blunders were people who were actually able to | | | | the record straight, as appropriate. |
| right wrongs by using social media and the web to | | | | What is also made clear by this list is that an |
| publicize the issue. | | | | employee's actions represent the company |
| In an interview with Bulldog Reporter's Daily 'Dog, | | | | (United Airlines and Dominos). Today it is easier |
| Michael Fineman, President, Fineman PR said, "In | | | | than every for those actions to be apparent to |
| the old days, you had to get on top of a crisis in | | | | the public and communicated to the public quickly |
| the first 48 hours. Now, it's the first 48 minutes. | | | | and in scale. Customer service and public relations |
| In those minutes, you have a responsibility to | | | | may be making a movement to be intertwined |
| contain the crisis and alert any audiences that | | | | more than ever. Some of the more prominent |
| may be in danger or are being impacted by the | | | | Twitter success stories (Comcast and Dell) are |
| crisis. Your response must be instantaneous." | | | | companies who have used the service to |
| Social media has pushed PR professionals to | | | | proactively addressed customer dissatisfaction. |
| consistently monitor the news, blogs and social | | | | Maybe CCSO, Chief Customer Service Officer, will |
| media outlets, and it has drastically changed the | | | | even become a new job function. |