| In managing a crisis press, the conference does | | | | discuss and clarify. |
| not end with the act itself. On the contrary, some | | | | Included in this communication, should be the |
| tasks are essential later on. | | | | exact address of your office, your phone and |
| First, we need to develop an outline of the | | | | your cell phone, and do not forget to give your |
| operations to send it via fax or e-mail urgently to | | | | email address. They should feel that nothing is |
| those journalists who did not attend the press | | | | hidden and that the press has access to the |
| conference and requested us for it. | | | | information source first hand, as this is very |
| Also send it to those who have a special interest | | | | important. |
| in the company, and it should also be disseminated | | | | Tips for crisis management: |
| among senior staff. | | | | • Keep an updated list of all media, its |
| It is essential in crisis management monitoring, | | | | directors, operators, journalists and opinion of lines |
| first in broadcast media and the next day in the | | | | for each of them; know who to go to respond at |
| writings of the impact of information from the | | | | any time before calling a press conference, even |
| press conference. | | | | clear ten things which was asked by a reporter |
| This is where the monitoring of important news is | | | | first, if necessary. |
| really essential. It has become a staple of public | | | | • For exploiting a crisis situation, put up a rapid |
| relations in crisis management as it serves as a | | | | response team (spokesmen) to meet the press |
| benchmark for measuring and assessing the | | | | when it comes to your office to find your version |
| impact of the publication of news in the media | | | | of events; also hold any press conference which |
| selected for this purpose. | | | | can be convened, also form a substitute team. |
| The news monitoring will allow us to measure the | | | | • Rehearse, rehearse and rehearse before a |
| amount of media that is published in the news | | | | press conference: continuously review your |
| about our press conference, where our key | | | | strategies for action and regularly update the |
| messages are transmitted according to our press | | | | manual of your questions and answers before a |
| release and can also identify how they have | | | | meeting with the journalists. |
| taken our position, are they favorable, neutral or | | | | • Carry out mock questions and answers, |
| negative in crisis management. | | | | because they often identify failures in this way |
| I recommend sending a personalized letter to | | | | and identify the best staff to cope and respond |
| each of the attendees, thanking them for | | | | to journalists. |
| attending the press conference and publications, | | | | • The spokesperson should be trained regularly. |
| putting their orders if they wanted to enlarge or | | | | Hire a specialist to educate the spokesmen in a |
| view on the topics covered. | | | | “Media Training”. Remember to include in |
| It is appropriate in handling this crisis that any | | | | testing, the response of members of |
| word or letter clarifies the confusing or inaccurate | | | | management and operational management of a |
| message that has been included in the coverage, | | | | crisis. |
| making them know that you are available to | | | | |