Crisis Management: Should it be Proactive or Reactive?

In business affairs mistakes are inevitable, whatnot act as spokespersons for it is easy to lose
matters is how we respond to them.control and make mistakes at every turn.
We have also written that no company is exemptIt has been repeated many times in history that
from needing a management crisis. There are onlythose aggressive managers or directors who
2 types of companies: those that have gonehave conducted a series of bold moves as a
through a crisis and those that soon will be, noreaction according to them, has given them a high
doubt.apparent power and control over their
When a company is not ready to manage a crisisadversaries. But this is temporary because the
and it breaks, your attitude is reactive, as beingthoughtlessly carried out act and strong emotions
unexpected, nothing is planned and what remainsare enemies, which later get joined.
is to be reacting to each attack, or each holder ofBeing permanently reactive makes a company
negative media communication.and its officials exhausted, until they can no longer
In a crisis situation there are ‘two mediairretrievably continue.
unexpected ways’ to react:You must ask the question: What is the point if
1. To respond in a negative way, covering up thewe never have to react frantically to control the
facts, avoiding public confrontation, in which case itsituation? Why do we always have to react to
will be difficult to recover the image.events rather than direct?
2. Do not break out before the crisis, to standThe answer is simple: We have a misconception
and act in an organized manner with the potentialof power.
to restore the image and reputation.In crisis management, where the company has to
What almost always happens in a sudden crisis isact immediately, strategic thinking must prevail
that many officers are left to carry the emotionaleven over reason and emotion to take power.
factor and start to make mistakes, and withoutThe essence of power is the ability to maintain
realizing it, suddenly they are making statementsthe initiative, to make others react to our actions,
to the press on the subjects of their adversary:to ensure that opponents are always on the
From this point you are setting the agenda anddefensive. This will enable us to always drive the
have lost control of the subjects of public debateagenda, having the power and control issues of
by getting carried away by emotions.public debate.
It is not recommended that the Crisis CommitteeIn conclusion: Crisis management must be more
is led by highly emotional people who confusestrategic than emotional, just as we must be
aggression with effective action. These people canproactive rather than reactive.