Business Continuity Planning in a Down Economic Cycle

Is Business Continuity Planning (BCP) somethingDuring a slow economic cycle, you will also have
that you need to do during an economicemployees who may not be as busy as they
downturn? Or is this a "nice to have" that can benormally would be. They can now devote more
put on the back-burner and looked at when thetime to developing your Business Continuity
economy picks-up?Program. This will help make your program better
I am going to argue that now is the time youfor your company.
should be developing and implementing a fullDuring this period, many Business Continuity
Business Continuity Plan.Consultants may have more time available for
Many companies cut back on their marketing andyour plan development as well. Many companies
spending during tough economic times. The samedo cut back and the consultants are not as busy
is true for those projects that they know needactually developing the actual programs. They
to be completed but they have always had othermay be able to develop your program quicker
projects with a higher priority to take care of.than they normally would, which will mean that
BCP is one of those projects. As many marketingyour program would be available sooner if it were
people will tell you, during tough economic times,needed.
you should increase your marketing, not cut back.A Business Continuity Plan is not a program that
People still need to know you are in business.can or should be deferred until the "time is right".
Companies still need to buy your services; theyThe only right time is now to begin developing and
still need to find you.implementing a plan.
So why should you consider developing a BCPDisasters happen at the worse possible time.
now?They do not wait until you or your executives
I suggest you take a look at your supply chain.say that they can respond to the emergency or
- Do you have one or two main suppliers of yourdisaster event.
raw material?My advice is to start your planning now. When
- Do you have one or two customers thateveryone else is experiencing problems, you will
provide over 50% of your revenues?be able to know that you have thought through
What would happen if any one of theseyour business' primary activities and will know
companies went out of business? Could yourhow to respond effectively and efficiently to any
business survive?emergency event.