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Corporate Culture Shock in America

Expatriates and foreign nationals who their HR manual of acronyms and alphabet
relocate to the United States to live and soup: PPO, HMO, ADA, EEOC, FLMA, and
work often have mixed perceptions about 401K. Translation please?Said one foreign
this young nation. Those feelings are executive, "You are screened by a nurse,
probably best described by the late Irish and then you spend 30 seconds to two
poet and playwright, Oscar Wilde, who minutes with a doctor. You are reimbursed
referred to America as "a land of and talk to computers. All these plans,
unmatched vitality and vulgarity."While long-term and short-term disability, are
most Americans rarely think of their extremely complex."Rather than
country as "foreign," the fact is that proactively taking the time to explain
non-Americans who relocate to the United these bureaucratic plans and policies to
States to do business and "do lunch" are foreigners, most HR managers simply react
often surprised to find they experience a and respond to questions. What HR
severe case of "corporate culture managers do not understand is that
shock."According to recently conducted non-Americans have no knowledge base on
research with dozens of foreign business which they can even begin to formulate
professionals working in Atlanta and intelligent questions. Human resources
other southeastern U.S. cities, the human must instead begin at the beginning.The
resource departments of multinational American Spirit at WorkMost foreigners
corporations are woefully inadequate in first come to know America through its
preparing foreigners for the American media--movies, music, magazines, TV
workplace. The purpose of the study was sitcoms, and theme parks. Americans are
to learn about foreign managers' projected as fun loving, risk-taking
experiences and attitudes regarding the rugged individuals who "get to the point"
American business culture. More than half and "tell it like it is." Pick up most
of this diverse group of CEOs, CFOs, vice any book about American culture and you
presidents, directors, managers, will read about the legendary open,
engineers, and analysts were European. In honest, and direct communication style of
total, 26 different countries were Americans. And so it seems that the bold
represented.Equally disturbing is the and brazen American is, indeed, alive and
finding that American employees lack well when socializing or selling. But
cross-cultural awareness and skills that foreigners paint a different picture of
would enable them to draw on the diverse, the American at work. It is not John
global talents and business experiences Wayne or Indiana Jones who they encounter
of their non-American counterparts.Once behind the corporate cubicle--it is
the physical relocation to the United Dilbert.According to the research,
States is complete, most foreigners and foreigners observe that there is little
their families say employers provide evidence of those cherished American
little, if any, assistance to help them values of equality and freedom of speech
integrate into the American community and in the workplace, especially in big
business environment. They often struggle corporations. The single, greatest
up to a year or longer to adapt.The discomfort that foreigners report in the
financial cost of cross-border U.S. workplace is reconciling the
relocations is steep; often two to four perception of business informality ("I'm
times the transferee's salary. But the your CEO but just call me Bob;" "business
cost of lost productivity because of casual is what we wear here") and the
months of isolation, confusion, and reality of corporate hierarchy and
frustration is incalculable. The extreme deference to rank and
adaptation period could be reduced by 50 titles."People worry about political
percent with adequate cultural correctness all the time to the point
orientation and training, professional where they won't say anything in a
coaching, and mentoring. If corporations meeting because their boss is in there,"
would simply invest an additional 5 to 10 said a British manager who has worked in
percent of their relocation cost into the United States for seven years. A
cross-cultural orientation, training, and Dutch marketing manager agreed, "In
coaching, they would be buying an Europe, if you have a good idea, you
insurance policy that protects their bring it to the table. In the United
substantial investment in their States, until the boss puts it on the
expatriate and foreign nationals, radar screen, it's not as important."A
realizing a greater productivity return German manager says, "Here, I have to
on their investment much sooner.Stages of package my opinions very nicely."
AdjustmentLeft on their own, foreign Foreigners also are surprised at how
professionals frequently go through three Americans avoid face-to-face conflict at
stages of acculturation: work. Said one German who has worked in
the United States for five years,
Discovery. First, they encounter the "Everyone is hiding behind policy and not
barriers and differences that create getting out from behind their walls."A
discomfort and frustration for them and Finnish distributorship president
their families. speculated that Americans avoid direct
Search. Second, they begin to look for conflict because of the litigious society
the people and resources that can help they live in. "This is a big difference
them overcome the cultural barriers. between America and the rest of the
Adaptation. Finally, they make the world. People put things in writing here
necessary adjustments to their if there is some conflict or
communication style, work style, and misunderstanding. Frivolous lawsuits
business practices to build relationships don't exist in the rest of the world."The
with their American colleagues. lack of job security and an adequate
Some foreigners never make it through "safety net" for unemployment is another
the adaptation stage and continue to reason given.Conquering Corporate Culture
remain isolated from their American ShockIf global companies would take the
colleagues and are less-than-effective in following four actions, they would help
their jobs.Bottom of the PyramidIn their to ease the transition of foreigners into
home countries, most international the U.S. workplace and greatly enhance
professionals enjoy a certain degree of their productivity.
accomplishment and self-esteem. On
arriving in the United States, however, Provide community orientation and
they are pulled down to the bottom rung logistical support beyond finding housing
of Maslow's pyramid of needs. Physical and schools. Help the transferees acquire
needs become top priorities again.Even basic survival skills and social ties
the most basic everyday needs become with their community.
major obstacles for foreign transferees. Take the time to explain employee
Obtaining credit is often a major hurdle, benefits, policies, and laws. Do not
even for affluent non-Americans. A assume foreigners understand the policies
general manager of a French company's and plans or the words associated with
North American division moved from Paris, them. They are unique to America. Give
France, to Atlanta, GA, three years ago. them an easy way to get their HR
He described his family's effort to questions answered. Be proactive versus
establish credit as a "nightmare.""We had reactive.
no credit history here and felt like Assign a trained American mentor or
thieves," said the transferee. external coach to foreign transferees
Another vice president also complained during the first few months of the
of credit problems when he moved his transition process to hasten
family from Paris to Atlanta with a acculturation. Foreigners in the study
global Dutch company. An Atlanta car strongly favored this idea. "Having a
dealer refused to sell him an automobile coach or mentor is absolutely essential
without a U.S. credit history, even for getting direct first-hand feedback,
though he had used an American Express asking questions, learning how Americans
credit card in Europe for four years. The see the situation, culture, work
executive and his wife said they felt practices, even for subtle differences.
like "criminals." They were forced to pay The fact is, the U.S. is different!" said
cash for their first used car.Other a Swedish program manager.
foreigners recalled the many frustrations Build American cultural awareness and
they encountered in taking care of basic competence by offering cross-cultural
living needs--opening a bank account, training, multicultural team coaching,
connecting utilities, choosing a and cultural events. Many foreigners in
long-distance company, haggling over the the study referred to their American
price of a car, or buying home and auto colleagues as culturally "insensitive,"
insurance. The marketing manager of a "ignorant," "egocentric," or "isolated."
British-based international hotel chain As a result, the foreigners believe that
moved from London, England, to the Americans do not fully appreciate and use
American headquarters in Atlanta, GA, their unique backgrounds, talents, global
only to discover that she did not know perspectives, and connections.
how to dial long distance within the As global mergers and acquisitions
United States. Neither did she know the continue and as America's multicultural
meaning of dialing "911." Americans often workforce expands, it is vital that both
take for granted the daily survival Americans and non-Americans understand
skills that foreigners must relearn when each other and learn to work together to
they arrive in the United States.American prevent cultural differences from getting
English "Sports-speak"Understanding in the way of good business. As Sheila
American English is one of the first (could this be Sheida?) Hodge states in
challenges foreigners--even native her book, Global Smarts, "The trick is to
English speakers--encounter in the U.S. capitalize on similarities without being
corporate culture. American business ambushed by differences."If both
conversation is riddled with clichés, Americans and non-Americans will adopt
slang, regionalisms, and sports the mantra: "Think globally, act
expressions that are not understood by locally," then their employers stand a
non-Americans. "Sports-speak" is woven much greater chance of bringing better
into business conversations constantly in ideas and approaches to the workplace and
the United States with references to better products and services to the
American football, baseball, and marketplace.Susan Davidson is founder and
basketball. Expressions such as "slam president of Beyond Borders, Inc., an
dunk," "homerun," "Monday morning Atlanta-based coaching, training and
quarterback," "end run," "curveball," consulting firm that specializes in
"full court press," and "stepping up to improving the business performance of
the plate" only serve to confuse global managers and teams.
foreigners. Many Americans are oblivious Susan has worked with Fortune 500 and
to the fact that baseball and American global corporations for more than 25
football are not played in Europe and years to improve the sales, leadership
other parts of the world.Acronym SoupThe skills, communications and business
language of U.S. human resource effectiveness of leaders, employees and
departments is equally foreign. Most salespeople.Ms. Davidson has published
international professionals come to the several articles on her groundbreaking
United States with no knowledge of research with foreign business
managed health care or U.S. tax and professionals who experience "corporate
discrimination law--complex issues that culture shock" in the U.S. workplace.
Americans barely understand. It is no She is also a featured speaker for human
wonder then that non-Americans consider resource, international and training
these employee policies and plans a organizations. She can be reached at
"nightmare" and glaze over when they read 770.451.




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